Rooted in Trust. Crafted for Generations. AL FAS Jewellery is a global name in the precious metals industry, specializing in gold and silver bullion trade and wholesale supply of fine jewellery — Bullion, Wholesale Jewellery, Global Expertise.

Our Story

Built on Gold, Grown on Trust

AL FAS Jewellery Trading Group began as a small wholesale trading desk in Dubai, driven by a simple promise: certified quality and fair dealing on every transaction. Two decades later, that same promise underpins a multi-national group spanning wholesale jewellery, gold & silver bullion supply, and premium retail.

Today, the AL FAS group of companies serves partners and customers across the UAE, the United Kingdom, India, Malaysia, Singapore, Hong Kong, Indonesia and Kuwait — combining old-world craftsmanship with the transparency and speed that modern trading demands.

Our Group

Five Companies, One Vision

Each division of the AL FAS group operates independently in its market, united by the same standard of trust.

Aerilius Precious Metals

Bullion — Gold & Silver

UK · UAE · Hong Kong · Singapore · Indonesia

Our precious metals trading arm, sourcing and supplying investment-grade gold and silver bullion across five countries.

AL FAS Jewellery Trading LLC

Jewellery Wholesale

UAE

The group's founding company — wholesale gold jewellery trading from our Dubai headquarters.

Auro Impex

Jewellery Wholesale

India

Sourcing and wholesale distribution of gold jewellery from our design and manufacturing base in India.

Fine Impex (M) Sdn. Bhd.

Jewellery Wholesale · Bullion

Malaysia

Wholesale jewellery and gold & silver bullion supply serving the Malaysian market.

Shobika Jewellers

Retail

India · UAE · Kuwait

Our retail showroom brand, bringing curated jewellery collections directly to customers.

All five companies are led by Managing Director Subin Binoy Cheeran.

Our Mission & Our Vision

Our Mission

To build a vertically integrated group — spanning gold & silver bullion, jewellery wholesale, and retail — that delivers certified, ethically sourced gold, silver, and jewellery to every partner and customer, backed by transparent, live-market pricing, reliable logistics, and uncompromising quality at every step.

Our Vision

To be the most trusted name in precious metals and jewellery trading across every market we serve — one group, five companies, united by integrity, craftsmanship, and long-term partnership.

What Guides Us

Our Core Values

The principles that guide every relationship, every transaction, and every gram of gold that passes through our hands.

Integrity

Every transaction is built on honesty, fair pricing, and full transparency — no exceptions.

Quality

Certified, hallmark-verified gold and silver, sourced and inspected to the highest industry standards.

Reliability

Consistent supply, on-time delivery, and dependable service — the same standard in every country we operate.

Global Perspective

Two decades of cross-border trade give us the reach and insight to serve clients anywhere in the world.

Meet Our Managing Director

Subin Binoy Cheeran

Managing Director

A builder at heart, Subin leads all five companies of the AL FAS group — Aerilius Precious Metals, AL FAS Jewellery Trading, Auro Impex, Fine Impex, and Shobika Jewellers — turning bold ideas into operating businesses across bullion, wholesale, and retail.


Rooted in a strong trade tradition, Subin blends regional expertise across each division with a single, premium, forward-looking brand vision for the group.

Subin Binoy Cheeran

By the Numbers

AL FAS at a Glance

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Clients Served

Our Vision

Built to Inspire. Driven to Deliver.

Global Quality Standards
Trusted Craftsmanship
Long-term Value Creation
Know More About Us

Ready to Partner With AL FAS?

Reach out to our team for wholesale, bullion, or retail inquiries — we respond within one business day.

Contact Us